DocumentCode
1516582
Title
After all
Author
Vitaliev, V.
Volume
6
Issue
3
fYear
2011
fDate
4/1/2011 12:00:00 AM
Firstpage
114
Lastpage
114
Abstract
In an airline slogan, not just every word but every letter should be clear and devoid of second meanings and unintended puns. Whereas some airlines´ advertising slogans do not make much sense, others are plain scary.
Keywords
advertising; travel industry; airline slogan; airlines advertising slogan; second meanings; unintended puns;
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
Filename
5767113
Link To Document