DocumentCode :
1516582
Title :
After all
Author :
Vitaliev, V.
Volume :
6
Issue :
3
fYear :
2011
fDate :
4/1/2011 12:00:00 AM
Firstpage :
114
Lastpage :
114
Abstract :
In an airline slogan, not just every word but every letter should be clear and devoid of second meanings and unintended puns. Whereas some airlines´ advertising slogans do not make much sense, others are plain scary.
Keywords :
advertising; travel industry; airline slogan; airlines advertising slogan; second meanings; unintended puns;
fLanguage :
English
Journal_Title :
Engineering & Technology
Publisher :
iet
ISSN :
1750-9637
Type :
jour
Filename :
5767113
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=1516582
