Abstract :
Lego Universe, an online computer game is due out in October. Lego Universe marks the legendary company NetDevil´s first foray into massively multiplayer gaming, and for the iconic building-block maker, it´s a major gamble. Most massively multiplayer games cater to an older crowd, where norms of behavior need not be strictly enforced but Lego Universe seeks to capture the grade school set and the estimated $20 billion children´s game market.