Survival strategy: Go global: International alliances, quality, and efficiency mark the winners in the high-stakes automobile-manufacturing game

Today´s “Ford” car may have been assembled in either the United States or West Germany by the Ford Motor Co.; in South Korea by Kia Motor Corp.; in South Korea, Japan, or the United States by Mazda Motor Corp.; or in Taiwan by Lio Ho Motor Co. Ltd. The car may have an engine from Volkswagen AG of West Germany or Peugeot S.A. of France, as well as parts from other worldwide suppliers. Globalization of the automotive industry is well under way.