DocumentCode
1524132
Title
Managing product personalisation
Author
Fox, Stephen
Volume
11
Issue
4
fYear
2001
Firstpage
174
Lastpage
180
Abstract
Customers are no longer satisfied with standard product ranges, and increasingly demand design authority. In this paper, the author describes how there are a number of challenges facing companies that seek to offer bespoke goods with standard production times and costs.
Keywords
management; product development; production; bespoke goods; companies; design authority; product personalisation management; production costs; production management; production times;
fLanguage
English
Journal_Title
Engineering Management Journal
Publisher
iet
ISSN
0960-7919
Type
jour
DOI
10.1049/em:20010406
Filename
945489
Link To Document