• DocumentCode
    1532151
  • Title

    Global R&D: how to break barriers

  • Author

    Belady, Laszlo A.

  • Volume
    16
  • Issue
    4
  • fYear
    1999
  • Firstpage
    15
  • Lastpage
    17
  • Abstract
    As a company grows beyond its national borders, it starts exporting its products. It first establishes foreign sales organizations, followed by manufacturing operations, which are usually driven by labor or other cost considerations. The next step is product marketing and localization, often coupled with building local product design centers. The last stage of this globalization or transnationalization is to start research efforts in the foreign country, complementing existing sales, manufacturing, marketing, and development organizations. Why is global research and development desirable? Is R&D necessary outside of a central research laboratory in a company´s home country?
  • Keywords
    international trade; marketing; research and development management; foreign sales organizations; global R&D; globalization; local product design centers; manufacturing operations; product export; product localization; product marketing; transnationalization; Buildings; Costs; Globalization; Laboratories; Manufacturing; Marketing and sales; Personnel; Research and development; Space technology; Technological innovation;
  • fLanguage
    English
  • Journal_Title
    Software, IEEE
  • Publisher
    ieee
  • ISSN
    0740-7459
  • Type

    jour

  • DOI
    10.1109/52.776942
  • Filename
    776942