DocumentCode
1532151
Title
Global R&D: how to break barriers
Author
Belady, Laszlo A.
Volume
16
Issue
4
fYear
1999
Firstpage
15
Lastpage
17
Abstract
As a company grows beyond its national borders, it starts exporting its products. It first establishes foreign sales organizations, followed by manufacturing operations, which are usually driven by labor or other cost considerations. The next step is product marketing and localization, often coupled with building local product design centers. The last stage of this globalization or transnationalization is to start research efforts in the foreign country, complementing existing sales, manufacturing, marketing, and development organizations. Why is global research and development desirable? Is R&D necessary outside of a central research laboratory in a company´s home country?
Keywords
international trade; marketing; research and development management; foreign sales organizations; global R&D; globalization; local product design centers; manufacturing operations; product export; product localization; product marketing; transnationalization; Buildings; Costs; Globalization; Laboratories; Manufacturing; Marketing and sales; Personnel; Research and development; Space technology; Technological innovation;
fLanguage
English
Journal_Title
Software, IEEE
Publisher
ieee
ISSN
0740-7459
Type
jour
DOI
10.1109/52.776942
Filename
776942
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