Building On-demand Marketing SaaS for Crowdsourcing

The concept of crowdsourcing has been introduced for years and greatly accepted by companies and enterprises. As opposed to current marketing systems, this paper designs a new marketing system by merging the idea of crowdsourcing into marketing information system (MkIS). Our purpose is to develop a cloud-based MkIS which serves as a platform and provides info publishing/tracking via various media and crowdsourcing features. To ensure accessibility and cost-efficiency, the product will be deployed as Software as a Service (SaaS), which will be capable of supporting large number of customers. The implementation of this idea is to construct a prototype system which targets enterprise and crowdsourcing service providers. The outcome has two deliverables. One is application server, which hosts the service API for web clients. Another is database server, which stores and replicates application data. The work serves as one of the first attempts for an information system flexible enough to adapt marketing, crowdsourcing, and other business workflows. Moreover, it shows the potential of the form of MkIS. This paper also presents the design and implementation of the system.