A new photographic development from Kodak: Kodak´s new decision-free disc camera is a product of many tough decisions and a synergistic management approach

At the touch of a button — and by means of two integrated electronic circuits — Kodak´s latest contribution to the world of amateur photography analyzes the scene, sets the proper exposure, activates the built-in flash, takes the picture, advances the film, and recharges the flash — all in a split second´s time. Known as the Kodak disc camera, the new system is considered the biggest innovation in amateur photography since the introduction of easy-load Kodak Instamatic cameras 19 years ago.