Comments, with reply, on ´The standardization line´ by A. Winder

The commenter maintains that the author of the above-titled article (see ibid., vol.7, no.3, p.84-85, 1990) failed to consider psychological, sociological and design aspects of the subject of naming conventions, and he discusses some research that has been done on these issues. The author responds that the commenter´s points are valid if naming standards is viewed as an isolated exercise. She points out, however, that the naming scheme she described assumes a context, which is to normalize an organization´s data and business practices.<>