Title :
Rhetoric+typography: creative interaction in modern communication
Author_Institution :
San Jose State Univ., CA, USA
fDate :
9/1/1988 12:00:00 AM
Abstract :
As the means by which written communication is conveyed, typography is in many respects analogous to classical rhetoric. The elements of persuasion, emotion and pleasure, balance, perception, dynamics, style, form, and shape are discussed as they apply to both the concept being communicated and the typographic medium
Keywords :
publishing; technical presentation; balance; dynamics; emotion; form; modern communication; perception; persuasion; pleasure; rhetoric; shape; style; typography; written communication; Art; Graphics; Image reconstruction; Memory management; Printing; Public speaking; Rhetoric; Shape; Subspace constraints; Technological innovation;
Journal_Title :
Professional Communication, IEEE Transactions on
