• DocumentCode
    1539974
  • Title

    Considering Commercial Advertisement Loudness Mitigation and its Side Effects [Standards in a Nutshell]

  • Author

    Waddell, J. Patrick

  • Author_Institution
    Stand. & Regul., Harmonic Inc., San Jose, CA, USA
  • Volume
    29
  • Issue
    4
  • fYear
    2012
  • fDate
    7/1/2012 12:00:00 AM
  • Firstpage
    102
  • Lastpage
    106
  • Abstract
    Engineers are familiar with the law of unintended consequences, which states “The actions of people-and especially of government-always have effects that are unanticipated or unintended” [1]. Just like Murphy´s law of “anything that can go wrong will go wrong, “ this is one of those laws we live with but didn´t learn in school. This is a story of unintended consequences that are being played out right now.
  • Keywords
    advertising; audio signal processing; loudness; Murphy´s law; commercial advertisement loudness mitigation; side effects; unintended consequences; Digital TV; FCC; Noise measurement; Standards; TV;
  • fLanguage
    English
  • Journal_Title
    Signal Processing Magazine, IEEE
  • Publisher
    ieee
  • ISSN
    1053-5888
  • Type

    jour

  • DOI
    10.1109/MSP.2012.2192210
  • Filename
    6217387
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1539974