Title :
A graph-based approach for discovering various types of association rules
Author :
Yen, Show-Jane ; Chen, Arbee L P
Author_Institution :
Dept. of Comput. Sci. & Inf. Eng., Fu Jen Catholic Univ., Taipei, Taiwan
Abstract :
Mining association rules is an important task for knowledge discovery. We can analyze past transaction data to discover customer behaviors such that the quality of business decisions can be improved. Various types of association rules may exist in a large database of customer transactions. The strategy of mining association rules focuses on discovering large item sets, which are groups of items which appear together in a sufficient number of transactions. We propose a graph-based approach to generate various types of association rules from a large database of customer transactions. This approach scans the database once to construct an association graph and then traverses the graph to generate all large item sets. Empirical evaluations show that our algorithms outperform other algorithms which need to make multiple passes over the database
Keywords :
data analysis; data mining; graph theory; retail data processing; very large databases; association graph; association rule mining; business decisions; customer transactions; data mining; graph-based approach; knowledge discovery; large database; large item sets; retailing data analysis; transaction data analysis; Algorithm design and analysis; Association rules; Data analysis; Data mining; Decision making; Itemsets; Mining industry; Quality management; Transaction databases;
Journal_Title :
Knowledge and Data Engineering, IEEE Transactions on