Effect of situational factors on pedestrian intention to jaywalk

Author

Dan Li ; Yongjuan Li ; Xiao Yuan

Author_Institution

Inst. of Psychol., Beijing, China

fYear

2014

fDate

8-11 Oct. 2014

Firstpage

1770

Lastpage

1774

Abstract

This study explored the effect of situational factors on pedestrian intention to jaywalk. In particular, eight scenarios were designed to manipulate three situational factors, namely, time pressure, descriptive norm, and official supervision. A total of 124 subjects participated in the study. Repeated-measures ANOVA analyses indicated that hypothetical high time pressure, negative (unsafe) descriptive norm, and unsupervised effect significantly increase pedestrian intention to jaywalk. Additionally, the effect of descriptive norm was moderated by official supervision, which implied that only under an unsupervised condition can descriptive norm serve an important function in predicting pedestrian intention to jaywalk. The potential implications of this research were discussed.

Keywords

pedestrians; statistical analysis; hypothetical high time pressure; jaywalk; negative descriptive norm; official supervision; pedestrian; repeated measures ANOVA analysis; situational factor; time pressure; Accidents; Context; Decision making; Psychology; Roads; Safety; Descriptive Norm; Official Supervision; Pedestrians; Time Pressure; Traffic violation;

fLanguage

English

Publisher

ieee

Conference_Titel

Intelligent Transportation Systems (ITSC), 2014 IEEE 17th International Conference on

Conference_Location

Qingdao

Type

conf

DOI

10.1109/ITSC.2014.6957949

Filename

6957949