Business writing — Clear and simple

Verbosity matters. Baffled readers may interpret verbosity as an attempt to impress, or to mask ignorance. Clear, effective language is essential to technical work. If technical language doesn´t provide understandability, explain a concept less precisely in plain English. Spoken language is generally simpler than written language; use it as a guide. Make each word justify its existence. Ask yourself whether you´d read your own writing if it showed up on your desk.