Abstract :
As we move into tougher economic times you\´ll find that a lot of people are being told that they won\´t get a pay rise, but they can have a fancy new title. Bob Garratt, author of the influential "The Fish Rots from the Head," is discussing a trend where workers are made \´director of this, or director of that\´ instead of given a salary increase when there??s nothing in the pot. The idea is to raise the status of the employee without giving him money. It all sounds like a harmless vanity. But it??s a high-risk strategy because ??unless that person is made a statutory director, then in accepting the title they might be breaking the law??.