DocumentCode :
1554873
Title :
Electronic commerce: the ever-evolving online marketplace
Author :
Coulson, Andrew
Author_Institution :
Microsoft Canada, Canada
Volume :
37
Issue :
9
fYear :
1999
fDate :
9/1/1999 12:00:00 AM
Firstpage :
58
Lastpage :
60
Abstract :
For those companies that fully exploit its potential, electronic commerce offers the possibility of breakpoint changes: changes that so radically alter customer expectations that they redefine the market or create entirely new markets. To get to this point, organizations need to keep in mind the foundation of their EC strategy. This means a focus on EC infrastructure, strong partnerships, and the core products and structures that drive the way in which online business will be conducted in the millennium, and beyond
Keywords :
Internet; electronic commerce; electronic data interchange; EDI; Internet; World Wide Web; core products; core structures; electronic commerce; online marketplace; organizations; Business; Collaborative software; Computer networks; Consumer electronics; Electronic commerce; Information technology; Mission critical systems; Multimedia systems; Telecommunication computing; Transaction databases;
fLanguage :
English
Journal_Title :
Communications Magazine, IEEE
Publisher :
ieee
ISSN :
0163-6804
Type :
jour
DOI :
10.1109/35.790863
Filename :
790863
Link To Document :
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