Strategy, the final frontier

All agree that every organisation needs a strategy. Every organisation claims to have one. Yet few agree as to its appearance, meaning and intention. Most definitions have one thing in common: that strategy is at the very root of an organisation. strategy is a set of choices about ways of dealing with the political, economic, social and technological environment, and which serve to guide and co-ordinate all the plans and actions that the organisation needs. The author discusses the theory and practice of business strategy with particular reference to European Gas Turbines. Strategic approaches and layered strategies are discussed.