A hybrid approach in the evaluation of usability for multimedia objects: case study of the media assets management platform for an advertainment production project toward Beijing Olympics 2008

Many studies done in the study of usability and heuristic evaluations have evolved around the use of scenarios and heuristics. In our study, we aim to define usability attributes using research on scenario-based design methodologies as well as classical heuristic evaluation theories -specifically for hypermedia objects. We then apply these principles on a digital portal developed for use in a video production project for Beijing Olympics 2008, evaluating it for usability using the developed approach, with an aim to also initiate an iterative usability design process for the project.