DocumentCode
1569394
Title
Agent based simulation of information diffusion in a virtual market place
Author
Neri, Filippo
Author_Institution
Piemonte Orientale Univ., Alessandria, Italy
fYear
2004
Firstpage
333
Lastpage
336
Abstract
An agent based tool for analysing market behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers´ memory span, and passing word among friends in determining market shares. Insights gained by using this approach on a hypothetical economy are reported.
Keywords
Internet; digital simulation; electronic commerce; software agents; virtual enterprises; agent based simulation; hypothetical economy; information diffusion; market behaviour analysis; market shares; product advertisement; virtual market place; Advertising; Autonomous agents; Consumer electronics; Contracts; Electronic commerce; Information analysis; Information filtering; Internet; Packaging; Software agents;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Agent Technology, 2004. (IAT 2004). Proceedings. IEEE/WIC/ACM International Conference on
Print_ISBN
0-7695-2101-0
Type
conf
DOI
10.1109/IAT.2004.1342964
Filename
1342964
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