DocumentCode
1574212
Title
Gathering and implementing market-driven requirements
Author
Lueke, Edith
Author_Institution
Future Markets Consulting, Rochester, MN, USA
fYear
1995
Firstpage
122
Lastpage
126
Abstract
Future success for any business or operation means understanding what the market wants and needs. Not only this, in our world, one must bring the product or service to the market faster than the the competition. The paper presents a method for discovering, systematically gathering, and implementing marketplace wants and needs. How to determine what must be offered to meet and to beat the competition to the future is also practiced
Keywords
marketing; business; competition; future; market driven requirements; market-driven requirements; marketplace needs; Acoustical engineering; Design engineering; Finance; Manufacturing; Process design; Quality function deployment; Technological innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Professional Communication Conference, 1995. IPCC '95 Proceedings. Smooth sailing to the Future., IEEE International
Conference_Location
Savannah, GA
Print_ISBN
0-7803-2957-0
Type
conf
DOI
10.1109/IPCC.1995.554881
Filename
554881
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