A Model of Anshin about the Information Security

Traditional studies on security have been based on the assumption that users would feel the sense of security when provided with objectively secure systems. In this research, we investigate users\´ subjective sense of security, which we call Anshin in Japanese. We conducted surveys on Anshin to the users of information security technology without technical knowledge. In order to deduce reasonable factors, questionnaires need to have a large set of question items. Our Previous questionnaires did not reflect any feedback from users without technical knowledge. Therefore, we produced a new questionnaire to reflect feedback from such users, using brainstorming and the KJ method. We conducted a Web survey to 888 subjects with our new questionnaire. As the result of the factor analysis, we found four factors: “Perceived benevolence", "Perceived competence and integrity", "User\´s intuition" and "Reputation of the company from third party”. In this paper, we report our construction of an Anshin model for users without technical knowledge using those factors.