A study on international bloggers´ touring experiences in Shanghai

Travel blogs are descriptions of tourists about their touring experiences. They provide an effective channel for destinations´ tourism administration organizations and enterprises to understand tourists´ perception of the destination and the quality of their touring experiences. To explore international tourists´ touring experiences in Shanghai, this paper selected 63 travel blogs written by 32 international bloggers about their touring experiences in Shanghai from one popular international travel websites. After a detailed analysis of these travel blogs, it is found that generally their impressions on Shanghai are very positive. Specifically, the bloggers had particularly positive impressions on Shanghai´s attractions, food, accommodations, transportation, and entertainments. Although these bloggers generally held a positive impression on Shanghai, they mentioned several dissatisfying aspects, such as the pesky peddlers on streets, smog, chaotic street traffic, spitting, and over-crowdedness with its resulting impolite behaviors of people.