DocumentCode
1578648
Title
Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization
Author
Zhang, Shaoting ; Cabage, N.
fYear
2013
Firstpage
1610
Lastpage
1619
Abstract
Educators today motivate learning and foster engagement through the use of Web 2.0 software such as classroom blogs. In this study, we discussed the reasons and benefits of moving classroom blogs to the public, and how Search Engine Optimization (SEO) strategies from industry can help increase classroom blog visibility. We proposed an SEO approach and demonstrated how it can be applied to the design, implementation, and analysis classroom blogs in higher education through an empirical study.
Keywords
Web sites; computer aided instruction; search engines; SEO; Web 2.0 software; classroom blog visibility; educators; higher education; search engine optimization; Blogs; Facebook; Google; Internet; Search engines; Software; search engine optimization; web analytics; web development; web optimization;
fLanguage
English
Publisher
ieee
Conference_Titel
System Sciences (HICSS), 2013 46th Hawaii International Conference on
Conference_Location
Wailea, Maui, HI
ISSN
1530-1605
Print_ISBN
978-1-4673-5933-7
Electronic_ISBN
1530-1605
Type
conf
DOI
10.1109/HICSS.2013.184
Filename
6480034
Link To Document