Ubiquitous Commerce Utilizing a Process Model

This paper defines a process model for an ubiquitous commerce. Defined processes include analyzing collected information of customers using questionnaire as well as remotely monitoring customer behavior information. Using the RFID tag, Intermediary collects sensing data about customer´s location, frequency of using cosmetics on a continual basis. Cosmetics companies match customer behavior patterns by mapping RFID tag ID in received contextual data and customer ID in customer DB. Using customer behavior patterns, the company can provide the target customers with highly personalized service in so called u-commerce environment.