From Information Processing to Information Flow: Application to Consumer Mind

Information processing models have been used in marketing and advertising to analyze internal factors that may influence the flow of information in the consumer mind. These models mix information-based processes with non-informational processes. They also have incorporated non-informational analysis without exhausting the basic patterns of information flow. This paper introduces an information flow model that includes five stages: receiving, processing, creation, disclosure, and communication. Such a model provides a framework on which to base advertising than the information processing model.