Antecedents to Stigma: Factors That Diminish IT Value

This research presents a technology stigma framework by using the lens of stigma and stereotypes to explore the possible relationships between negative labels, stereotypes, and stigma on IT professionals. The primary focus of this study was to conduct and analyze interviews with IT professionals to explore and identify the antecedents to stigma. The differences between IT professionals and users as well as IT professionals and peers are explicated and identified to illustrate the occurrence of stereotyping among and between the various groups.