The Theory and Empirical Research of Network Profit Based on the Perceived Value

The coming of Network economy era affect people´s lifestyles and buying habits, customers who always seek to difference and maximize the value of product start to look for the disparity in order to obtain the maximization of self-perceived value. The growing development of mobile communication networks has increased the formation of disparity, customers must create the maximum value of their own based on the disparity. This paper take mobile communications network as object of study, from the profits of goods, the profits of services, and the profits of network three aspects to start with analysis the perceived value, build structural equation model, test and verify the impact on dimension of the perceived value by pre-purchase satisfaction this intermediate variable.