An effective negotiation strategy for simple buyer response in e-commerce environment

Electronic commerce is expected to dominate the market if coupled with the appropriate technologies and mechanisms. Mobile agents are one of the means that may enhance the intelligence and improve the efficiency of systems in the e-marketplace. We propose a dynamic multilateral negotiation model and an efficient negotiation strategy that can be used to extend the functionality of autonomous agents, so that they reach to an agreement aiming to maximise their owner´s utility. The framework considers contract and decision issues, is based on real market conditions, adopts a light ranking mechanism that does not require a complicated rationale on behalf of the buyer agents, and has been empirically evaluated.