Delivering LBA with LBS Using Service-Oriented Architecture

Location-Based Advertising (LBA) is the most happening and latest thing in the marketing process. LBA provides advertisements (ads) based on the mobile user´s current geographic position. LBA becomes more effective when advertisements are made available to mobile users according to their choice and taste. This paper covers a simple pull based LBA system which is integrated with a Service-Oriented Architecture (SOA) based Location-Based Services (LBS) system. This system is implemented using open standards based Web services technology which supports dynamic discovery and interoperability. This is a special kind of system which allows service providers to publish both services and their advertisements together at one place. The proposed system is demonstrated using a restaurant finder mobile application.