Exploring alternative content in Digital Cinema

Digital Cinema (D-Cinema) business is much more than feature films. Experimentation by showing programming other than feature films has been carried out since the early days of D-Cinema. Alternative content in Digital Cinema enables the cinema to become a multi-arts venue, attracting new and existing users by offering a range of vary products. We give an overview on this alternative content. Human factors issue - Quality of Experience (QoE), which is closely associated with the adoption of alternative content in D-Cinema, is also discussed.