Title :
Strategic Alliance as a Competitive Tactics for Biological-Pharmacy Industry
Author :
Liu, Chuanming ; Wang, Ling ; Qi, Ershi
Author_Institution :
Sch. of Manage., Tianjin Univ.
Abstract :
Biological-pharmacy industry refers to biotechnology companies and pharmacy makers. Because of the uncertainty and time-lag in the field of biological-pharmacy, the former is confronted with lacking of capital and the later is faced with improving technique-innovation and product-exploitation. This paper analyzes basic operation principle of strategic alliance, and related strategies are also put forward for biological-pharmacy enterprise to carry out
Keywords :
biotechnology; pharmaceutical industry; biological-pharmacy industry; biotechnology companies; pharmacy makers; product exploitation; strategic alliance; technique innovation; Biomedical engineering; Biotechnology; Cells (biology); Companies; Employment; Europe; Manufacturing industries; Product development; Public finance; Uncertainty;
Conference_Titel :
Engineering in Medicine and Biology Society, 2005. IEEE-EMBS 2005. 27th Annual International Conference of the
Conference_Location :
Shanghai
Print_ISBN :
0-7803-8741-4
DOI :
10.1109/IEMBS.2005.1616953
