Title :
The VIVA project: digital watermarking for broadcast monitoring
Author :
Depovere, G. ; Kalker, T. ; Haitsma, J. ; Maes, M. ; De Strycker, Lieven ; Termont, P. ; Vandewege, J. ; Langell, A. ; Alm, C. ; Norman, P. ; O´Reilly, G. ; Howes, B. ; Vaanholt, H. ; Hintzen, R. ; Donnelly, Patrick ; Hudson, A.
Author_Institution :
Philips Res. Lab., Eindhoven, Netherlands
Abstract :
The main objective of the VIVA project (Visual Identity Verification Auditor) is to investigate and demonstrate a professional broadcast surveillance system. Broadcast material is pre-encoded with an invisible and unique watermark identifier. By automatically monitoring television broadcasts and registering which assets have been pre-encoded, a mechanism for IPR protection is provided. The applications of such a system include copyright protection and proof of ownership, verification of commercial transmissions, assessment of sponsorship effectiveness, protection against illegal transmission, statistical data collection and analysis of broadcast content. The watermarking technology is optimised for the high picture quality needed in a broadcast environment. At the same time, the watermark survives signal processing operations which routinely occur in broadcasting systems such as digital to analogue conversion, editing and compression. The monitoring system detects a 36-bit payload every second, which guarantees an operation time of more than 13 years, without recourse to repeat identifiers. The detection algorithm has reasonably low complexity, enabling real time watermark detection for many broadcast channels simultaneously. We report on the first results of a field trial, using a satellite link between Sweden and Belgium, proving the feasibility of the system.
Keywords :
copyright; real-time systems; television broadcasting; video coding; Belgium; IPR protection; Sweden; VIVA project; Visual Identity Verification Auditor; broadcast channels; broadcast content; broadcast environment; broadcast material; broadcast monitoring; commercial transmissions; copyright protection; detection algorithm; digital to analogue conversion; digital watermarking; illegal transmission; monitoring system; operation time; picture quality; professional broadcast surveillance system; proof of ownership; real time watermark detection; satellite link; signal processing operations; sponsorship effectiveness; statistical data collection; television broadcasts; unique watermark identifier; watermarking technology; Broadcast technology; Computerized monitoring; Copyright protection; Data analysis; Intellectual property; Satellite broadcasting; Signal processing algorithms; Surveillance; TV broadcasting; Watermarking;
Conference_Titel :
Image Processing, 1999. ICIP 99. Proceedings. 1999 International Conference on
Conference_Location :
Kobe
Print_ISBN :
0-7803-5467-2
DOI :
10.1109/ICIP.1999.822884