DocumentCode
1625209
Title
A research on the model of factors influencing consumer trust in mobile business
Author
Guangming, Yang ; Yuzhong, Mao
Author_Institution
Huazhong University of Science, Technology, School of Management, Wuhan, P.R. China, 430074
fYear
2011
Firstpage
1
Lastpage
5
Abstract
Mobile Business has extensive application prospects, and consumer participation is the key to the development of mobile business. In this paper, a model of factors affecting trust in mobile commerce is proposed. Through questionnaires and collected 310 valid questionnaires were carried out using SEM Analysis. Study confirms our model.
Keywords
Analytical models; Banking; Business; Context; Electronic commerce; Mobile communication; Principal component analysis; mobile business; technology adoption; trust;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881264
Filename
5881264
Link To Document