Title :
A research on the model of factors influencing consumer trust in mobile business
Author :
Guangming, Yang ; Yuzhong, Mao
Author_Institution :
Huazhong University of Science, Technology, School of Management, Wuhan, P.R. China, 430074
Abstract :
Mobile Business has extensive application prospects, and consumer participation is the key to the development of mobile business. In this paper, a model of factors affecting trust in mobile commerce is proposed. Through questionnaires and collected 310 valid questionnaires were carried out using SEM Analysis. Study confirms our model.
Keywords :
Analytical models; Banking; Business; Context; Electronic commerce; Mobile communication; Principal component analysis; mobile business; technology adoption; trust;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881264
