Notice of RetractionChina online shopping markets and innovation of marketing

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In resent year, China internet users are increasing heavily, the scope of internet users have been ranked the first in the world, while the percentage of online shopping is not high enough though. The online shopping in China has huge potential development. This article has tried to talk about measures on how to develop the online shopping markets on the basis of the innovation of marketing. The method of empirical analysis is used to summarize the status of this market and the behavior characteristic of consumers, from which the following conclusion has been gotten: the important factor of online shopping is the innovation of marketing pattern. We propose that we must do our best to innovate on the experience marketing, public praising marketing, search marketing and etc should be focused on so that the online shopping industry in our country can be developed.