DocumentCode
162591
Title
Sentiment Analysis on Unstructured Review
Author
Nithya, R. ; Maheswari, D.
Author_Institution
Sch. of Comput. Studies(UG), RVS Coll. of Arts & Sci., Sulur, India
fYear
2014
fDate
6-7 March 2014
Firstpage
367
Lastpage
371
Abstract
Sentiment analysis mainly focuses on subjectivity and polarity detection. Today consumers make buying decision based on the customer´s review that is available in some of the online shopping sites like shopclues, fabfurnish, pepperfry, flipkart etc. There are also some of the specific websites which discuss about positive and negative facts of those products that comes to market like reevoo, buzzillions, bizarte, amazon etc. Hence this type of analysis are socially very needed for sellers to undergo market analysis, branding, product penetration, market segmentation and so on. Here, the proposed paper classifies the most identified features using supervised learning method Naive Bayes and determined their positive, negative and neutral polarity distribution.
Keywords
Internet; learning (artificial intelligence); marketing; retail data processing; Web sites; amazon; bizarte; branding; buzzillions; fabfurnish; flipkart; market analysis; market segmentation; negative polarity distribution; neutral polarity distribution; online shopping sites; pepperfry; positive polarity distribution; product penetration; reevoo; sentiment analysis; shopclues; supervised learning method; Batteries; Data mining; Educational institutions; Feature extraction; Media; Sentiment analysis; Supervised learning; feature extraction; opinion mining; sentiment Classification;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Computing Applications (ICICA), 2014 International Conference on
Conference_Location
Coimbatore
Type
conf
DOI
10.1109/ICICA.2014.81
Filename
6965073
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