Title :
Sentiment Analysis on Unstructured Review
Author :
Nithya, R. ; Maheswari, D.
Author_Institution :
Sch. of Comput. Studies(UG), RVS Coll. of Arts & Sci., Sulur, India
Abstract :
Sentiment analysis mainly focuses on subjectivity and polarity detection. Today consumers make buying decision based on the customer´s review that is available in some of the online shopping sites like shopclues, fabfurnish, pepperfry, flipkart etc. There are also some of the specific websites which discuss about positive and negative facts of those products that comes to market like reevoo, buzzillions, bizarte, amazon etc. Hence this type of analysis are socially very needed for sellers to undergo market analysis, branding, product penetration, market segmentation and so on. Here, the proposed paper classifies the most identified features using supervised learning method Naive Bayes and determined their positive, negative and neutral polarity distribution.
Keywords :
Internet; learning (artificial intelligence); marketing; retail data processing; Web sites; amazon; bizarte; branding; buzzillions; fabfurnish; flipkart; market analysis; market segmentation; negative polarity distribution; neutral polarity distribution; online shopping sites; pepperfry; positive polarity distribution; product penetration; reevoo; sentiment analysis; shopclues; supervised learning method; Batteries; Data mining; Educational institutions; Feature extraction; Media; Sentiment analysis; Supervised learning; feature extraction; opinion mining; sentiment Classification;
Conference_Titel :
Intelligent Computing Applications (ICICA), 2014 International Conference on
Conference_Location :
Coimbatore
DOI :
10.1109/ICICA.2014.81