Title :
Notice of Retraction
The application of interval uncertain multi-attribute decision-making in customer satisfaction evaluation
Author_Institution :
Xi´an Technological University, Xi´an China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
The evaluation of customer satisfation has been an important financial norm which to weight the enterprises economy developed persistently. But the traditional customer satisfaction evaluation target attribute value establishes much as the concrete real number, which causes the customer to be restricted to the product subjective sensation, thus causes the evaluation result is not precise; this article attempts from the uncertain multi-attribute decision making angle to give the attribute value which are interval numbers of customer satisfaction evaluation method, expanding the perception area of customer to the product target attribute value, thereby more actually reflect the satisfaction of customer to product, and provides the opinion for the enterprise to own following development and the product improvement which is worth referring.
Keywords :
Customer satisfaction; Decision making; Gold; Indexes; Medical services; Modeling; Customer-Satisfaction; Decision-making; Interval-Numbers; Mutli-Attribute;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881402