Title :
Notice of Retraction
The dimensions of consumer Commitment and its impact on brand price loyalty: Empirical study of coffee chain store brands
Author_Institution :
Economic and Management School of Shanghai Ocean University, Shanghai, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Our paper aims for studying the brand price loyalty of the consumer in service industry from the perspective of the consumer Commitment. We get the consumer Commitment scale by translating in two-way and context-transforming of the organization Commitment scale which was developed by Allen & Meyer (1990). In the research, we verified that consumer Commitment is a multi-faceted variable, and has significant impact on brand price loyalty.
Keywords :
Companies; Force; Industries; Power line communications; Psychology; Switches; brand price loyalty; consumer Commitments;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881409
