Title :
Personalized advertisement recommendation system based on user profile in the smart phone
Author :
Roh, Jong-Hyuk ; Jin, Seunghun
Author_Institution :
ETRI (Electron. & Telecommun. Res. Inst.), Daejeon, South Korea
Abstract :
In this paper, we proposed the personalized service using user´s profile in the smart phone environment. The wallet app in the smart phone gathers personal information, and generates the user profile, privacy is guaranteed. The server uses this profile and environment information to recommend personalized services. And using the feedback of user selection, the user´s satisfaction rated could be improved.
Keywords :
advertising; customer satisfaction; data privacy; recommender systems; smart phones; personalized advertisement recommendation system; personalized services; privacy; smart phone; user profile; user satisfaction; user selection feedback; wallet app; Collaboration; Context; Filtering; Mobile communication; Privacy; Servers; Smart phones; Mobile Environment; Mobile Wallet; Personalization; Privacy; Recommendation;
Conference_Titel :
Advanced Communication Technology (ICACT), 2012 14th International Conference on
Conference_Location :
PyeongChang
Print_ISBN :
978-1-4673-0150-3
