• DocumentCode
    1629942
  • Title

    Mining changes in purchase behavior in retail sale with products as conditional part

  • Author

    Bala, Pradip Kumar

  • Author_Institution
    OM&DS Area, Xavier Inst. of Manage., Bhubaneswar, India
  • fYear
    2010
  • Firstpage
    78
  • Lastpage
    81
  • Abstract
    Change mining gives an insight to the retailers on the changing purchase patterns of the shoppers. Purchase pattern of shoppers sometimes depends on other products purchased. Hence, conditional part of a pattern in the form of an association rule contains products. The research paper proposes an approach for change mining where conditional part may contain products or items.
  • Keywords
    data mining; retailing; association rule; change mining; changing purchase patterns; conditional part; retail products; retail sale; Association rules; Costs; Cultural differences; Data mining; Demography; Electronic mail; Frequency; Marketing and sales; Time measurement; Transaction databases; association rule; change mining; data mining; item; pattern changes; product; retail;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Advance Computing Conference (IACC), 2010 IEEE 2nd International
  • Conference_Location
    Patiala
  • Print_ISBN
    978-1-4244-4790-9
  • Electronic_ISBN
    978-1-4244-4791-6
  • Type

    conf

  • DOI
    10.1109/IADCC.2010.5423033
  • Filename
    5423033