DocumentCode :
1629942
Title :
Mining changes in purchase behavior in retail sale with products as conditional part
Author :
Bala, Pradip Kumar
Author_Institution :
OM&DS Area, Xavier Inst. of Manage., Bhubaneswar, India
fYear :
2010
Firstpage :
78
Lastpage :
81
Abstract :
Change mining gives an insight to the retailers on the changing purchase patterns of the shoppers. Purchase pattern of shoppers sometimes depends on other products purchased. Hence, conditional part of a pattern in the form of an association rule contains products. The research paper proposes an approach for change mining where conditional part may contain products or items.
Keywords :
data mining; retailing; association rule; change mining; changing purchase patterns; conditional part; retail products; retail sale; Association rules; Costs; Cultural differences; Data mining; Demography; Electronic mail; Frequency; Marketing and sales; Time measurement; Transaction databases; association rule; change mining; data mining; item; pattern changes; product; retail;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Advance Computing Conference (IACC), 2010 IEEE 2nd International
Conference_Location :
Patiala
Print_ISBN :
978-1-4244-4790-9
Electronic_ISBN :
978-1-4244-4791-6
Type :
conf
DOI :
10.1109/IADCC.2010.5423033
Filename :
5423033
Link To Document :
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