DocumentCode
1629942
Title
Mining changes in purchase behavior in retail sale with products as conditional part
Author
Bala, Pradip Kumar
Author_Institution
OM&DS Area, Xavier Inst. of Manage., Bhubaneswar, India
fYear
2010
Firstpage
78
Lastpage
81
Abstract
Change mining gives an insight to the retailers on the changing purchase patterns of the shoppers. Purchase pattern of shoppers sometimes depends on other products purchased. Hence, conditional part of a pattern in the form of an association rule contains products. The research paper proposes an approach for change mining where conditional part may contain products or items.
Keywords
data mining; retailing; association rule; change mining; changing purchase patterns; conditional part; retail products; retail sale; Association rules; Costs; Cultural differences; Data mining; Demography; Electronic mail; Frequency; Marketing and sales; Time measurement; Transaction databases; association rule; change mining; data mining; item; pattern changes; product; retail;
fLanguage
English
Publisher
ieee
Conference_Titel
Advance Computing Conference (IACC), 2010 IEEE 2nd International
Conference_Location
Patiala
Print_ISBN
978-1-4244-4790-9
Electronic_ISBN
978-1-4244-4791-6
Type
conf
DOI
10.1109/IADCC.2010.5423033
Filename
5423033
Link To Document