Notice of RetractionTypology and influence analysis of opinion leader: A case study on fashion online shopping

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Opinion leaders of online fashion have a strong influence on online shopping. Through in-depth research interviews with opinion leaders and online shoppers, this paper identified the characteristics and highlights of opinion leaders. The authors suggest the existence of four types of opinion leader online, which are labeled stars & model with Blog, Web celebrity, opinion leader in BBS, opinion leader with Web-shop. By questionnaire survey and one way ANOA, the authors found that first group with reference to opinion leader average score is higher influenced by families or friends, recommended by opinion leader, asking opinions from others, and lower at persuade others to buy clothing I like. Implications of this typology for theory and practice are discussed.