Notice of RetractionComparative analysis of Chinese and western sporting goods enterprises´ growth pattern

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

After 2008 Beijing Olympic Games, sports industry is becoming an investment hotspot in China. And 2008 Beijing Olympic Games become a powerful springboard for China´s domestic sporting goods enterprises to sprint world-class brand. In western countries sporting goods industry is mature industry, but in China it belongs to emerging industry. Big gaps exist between Chinese and western sporting goods enterprises. If China wants to realize the leap from “a big country for manufacturing sporting goods” to “a powerful country for manufacturing sporting goods”, a lot of good lessons have to be learnt from the successful growth of western enterprises. The paper firstly explains the connotation of sporting goods, sporting goods industry, sporting goods enterprises and growth pattern. And then three patterns of growth are analyzed, they are, American growth pattern (Nike as an example), German growth pattern (Adidas as an example), and Chinese growth pattern. Research findings show that western sporting goods enterprises pay more attention to brand construction, R&D, marketing, and global resource integration. And Chinese sporting goods enterprises are in the low-end of value chain. Finally, the paper puts forward feasible suggestions for Chinese sporting goods enterprises to grow bigger and stronger.