Title :
Empirical study of microscopic mechanism of intellectual property strategy system-based on data testing of listed companies
Author :
Deng, Jian ; Zhang, Tongjian ; Li, Mingxing
Author_Institution :
School of Tourism and Economic, Management, Leshan Normal University, Leshan, P.R. China
Abstract :
Being an effective strategy, intellectual property strategy and its implementation aim to improve Chinese competitive advantages. Analysis of microscopic mechanism of intellectual property strategy system helps to improve the implementation of intellectual property strategy. Based on the survey of Chinese enterprises practice of intellectual property strategy by means of structural equation model, empirical research reveals the micro-operation mechanism of Chinese intellectual property strategy system, so as to provide realistic theory references for Chinese intellectual property strategy improvement.
Keywords :
Companies; Economics; Indexes; Mathematical model; Patents; Technological innovation; intellectual property; patents; right of trade name; structural equation;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881510