The Empirical Study of Fuzzy Performance Appraisal Applied on Securities Brokerage

This paper proposes a new fuzzy appraisal of securities operating performance model (FASOP). According to the available literatures, performance appraisal of securities brokerage are commonly acquired through questionnaires with sampling, processed by statistical analysis methods. However, some decision-making behaviors by human being are usually based on linguistic terms; such as important, satisfaction and so forth. Therefore, considering the fuzzy situation of these terms, the FASOP model is constructed in this paper. The proposed model is more suitable for the fuzziness of decision-making behavior by human being and will expand the applicability of securities brokerage performance appraisal in practice. Finally, in empirical study, there are 76 securities brokerage annual reports in 2007 as the raw data that are applied to verify the advantages of FASOP model.