Cultural representation for Interactive Information system

The massive use of technologies has spurred a new revolution in Interactive Information system. This research is being conducted to address the integration of cultural factors to enhance the reach of information access, which is caused by the ambiguity of cultural terminology. In this context, we study cultural differences in categorization and classification by means of card sorting experiments in combination with observations and interviews. We also investigate how different cultures view similar concepts in different ways and how these can be represented. An initial analysis of data collected in Pakistan and UK reveals a number of differences between Pakistani and British participants as to how they classify every-day objects. The differences found suggest a number of design solutions for cultural inclusion.