Notice of RetractionLifecycle diagnoses of real estate enterprise´s core competence

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Core competence of real estate enterprise is the fountain and impetus that real estate enterprises obtain sustainable competitive advantage. Strategic decision capability, construction & production capability, design & planning capability, organizational and interface management capability, marketing competence are five dimensions those made up for a real estate enterprise´s core competence. From above five dimensions, a real estate enterprise´s core competence is measured dynamically by building industry database. By compare with industry average, it diagnoses the level of real estate enterprise´s core competence in its lifecycle. In the different stage of lifecycle, there are different tactic orientations. In order to keep the sustainable competitive advantage, the real estate enterprise has to leap its core competence, when lifecycle of core competence comes into recessionary stage.