Application of decision support system based on data warehouse in sales management

Author

Zhang, Caihua ; He, Wenhai ; Xu, Xin

Author_Institution

Dept. of Adult Educ., Hebei Coll. of Ind. & Technol., Shijiazhuang, China

Volume

2

fYear

2012

Firstpage

454

Lastpage

456

Abstract

In order to provide policy-makers in sales management and decision analysis more efficient and more timely information, it is necessary to study the application of decision support system based on data warehouse in the sales management. First reviewed in this paper are the concepts of the data warehouse and decision support system discipline. Then, a general decision support system framework is established based on data warehouse. Finally, the sales management decision support system design scheme is constructed with the multidimensional data model of star structure as the precondition, the enterprise marketing decision-making problems as the starting point.

Keywords

data warehouses; decision making; decision support systems; sales management; data warehouse; decision support system; enterprise marketing decision-making problem; multidimensional data model; policy makers; sales management; star structure; Data mining; Data models; Data warehouses; Decision making; Decision support systems; Marketing and sales; Data Warehouse; Decision Support; sales management;

fLanguage

English

Publisher

ieee

Conference_Titel

Instrumentation & Measurement, Sensor Network and Automation (IMSNA), 2012 International Symposium on

Conference_Location

Sanya

Print_ISBN

978-1-4673-2465-6

Type

conf

DOI

10.1109/MSNA.2012.6324619

Filename

6324619