Notice of RetractionResearch on family customer decision-making of packages selection in telecom service

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In view of the complexity and diversity of packages in telecom service, in-depth analysis of family customer decision-making behaviors is of important practical significance to package design and marketing. Applying theory of arbitration and coordination in group decision-making, this paper discusses the issue of family decision-making on packages selection in consultation decision-making family whose members can be divided into decision-makers and coordinators when making decisions. Through the empirical analysis on this issue, characteristics of decision-making in this kind of family are discovered, optimal package scheme is determined after group conflicts solving. Finally, obtaining some conclusions, such as the influence of coordinator are not obvious, family members compromises easily, and also providing new package design ideas, for example, put stress on the demand of core members totally but ignore the others´ demand.