Title :
The application of the clustering analysis method evaluation the same brand products market segment customer satisfaction
Author :
Li, FaSheng ; Li, BaoKu
Author_Institution :
Institute of Marketing Management Liaoning Technical University, Liaoning Technical University, Huludao, LiaoNing, P. R. China, 125105
Abstract :
This article analysis enterprise in different market of the same brand product satisfaction through cluster analysis; Enterprises that want to reduce the risks, in these markets and already occupied, when compared the success markets with customer satisfaction are to obtain comprehensive conclusion and form amount of concept. So, we had better to use the fuzzy clustering analysis method, in order to analysis fuzzy data in scientific and obtained comprehensive conclusion, concluded the enterprise all market satisfaction rankings that based on customer satisfaction.
Keywords :
Clustering methods; Corporate acquisitions; Customer satisfaction; Indexes; Marketing and sales; Sorting; Temperature; Consumer; clustering analysis; satisfaction;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881628
