Title :
The empirical analysis of multi-dimension factors on store price image
Author :
Cao, Jing ; Wang, Zheng
Author_Institution :
Management Department of Shanghai Business School E-circulation Research Center of Shanghai Business School Shanghai, China
Abstract :
Store price image is becoming the key of prevailing market of retailing. By systemized the world-wide achievements, the thesis brings up the four-dimension factors of the price level, cost performance, price promotion and price fairness in store price image. By means of the explorative factor analysis, the thesis constructed the price image model and demonstrated it. It is tested that the four-dimension is provided with good reliability and validity, and retailer should enhance the whole price image based on it.
Keywords :
Cognition; Economics; Educational institutions; Loading; Pricing; Reliability; dimension; store price image; the explorative factor analysis;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881640
