Title :
The improvement of higher education service quality based on SERVQUAL model
Author :
Li, Qu ; Ying, Meng ; Wei, Zhang
Author_Institution :
School of Economics and Management Beijing Information Science&Technology University Beijing, China
Abstract :
Students are the object of higher education services from marketing perspective. This paper investigates the satisfaction of higher education service from students by questionnaires based SERVQUAL model, analyzes the current quality of higher education service, and gives the suggestions of improving quality of higher education service.
Keywords :
Analytical models; Educational institutions; Indexes; Organizations; Reliability; Training; SERVQUAL model; education service quality; higher education;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881646
