DocumentCode
1635743
Title
A study on relationship value in E-business
Author
Xiaobing, Song ; Lili, Xu
Author_Institution
School of Business Management Dalian University of Technology Dalian, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
This research identifies the dimensions of relationship value in E-business and tests the effects of relationship value dimensions on customer loyalty. Findings of the study indicate that relationship value includes three relationship benefit dimensions and two relationship cost dimensions. These five dimensions influence customer loyalty indirectly via relationship satisfaction and relationship commitment. Relationship benefits influence customer loyalty positively, and relationship costs influence customer loyalty negatively.
Keywords
Context; Economics; Interviews; Investments; Mathematical model; Privacy; Reliability; E-business; customer loyalty; relationship value;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881685
Filename
5881685
Link To Document